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50 Years Berlin Marathon

Client

SCC Events GmbH

Location

Brandenburger Tor, Berlin

Services

Strategy & Concept Creative Direction curation Booking Event Lead production

Goals

Berlin celebrates 50 years of marathon history with PxP!

For the 50th BMW Berlin Marathon, we had the pleasure of designing the opening show at the Brandenburg Gate – an emotional journey through five decades that honors running legends, volunteers, members and the city of Berlin.

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Challenges

The task: a two-hour show combining history, emotion and music – in the open air, presented bilingually, with an international audience and creating an unforgettable experience despite the autumn temperatures.

Solution

A journey through time over five decades:

  1. Milestones in marathon history staged.
  2. Music as an emotional anchor – live performances of international hits from every era.
  3. Prominent protagonists and SCC members as hosts.
  4. Video highlights from 50 years of Berlin Marathon history.
  5. The PxP Allstars Band as the musical centerpiece.
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Implementation

  • We took over the complete creative direction:
  • Concept: Development of the show idea.
  • Curation: Selection of acts, videos and highlights.
  • Production: Advice on stage construction, technology and logistics.
  • Live show: Emotional moderation, musical highlights and perfect organization.

Result

  • 14,000 enthusiastic spectators despite the cool temperatures.
  • Emotional impact: A show that touched deeply and created community.
  • Media attention: Positive reporting and high reach in social media.
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Wrap up

The opening concert was a milestone for the PxP Agency and a brilliant end to an eventful summer. We are ready for new challenges – let’s keep running!

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Let’s talk

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