Focus
- To present Berlin as the cultural center of Europe
- To create an emotional connection with the local and international football community.
- To generate excitement and media impact for UEFA EURO 2024.
The challenge
- Coordination with numerous stakeholders (UEFA, Berlin Senate, Cultural Senate).
- A free large-scale event with 30,000 spectators and high security requirements.
- Limited resources and technical constraints due to binding service providers.
Solution
- Spectacular stage presentation at Brandenburg Gate with an impressive light show.
- International top artists and a specially choreographed dance performance.
- A dramaturgically well-thought-out show with musical and visual highlights.

Implementation
- Concept development, booking, and contract management.
- Artistcare, rehearsal coordination, and technical advice.
- Sustainable and efficient use of resources.
Result
- 30,000 delighted spectators on-site.
- A cultural highlight with international reach.
- Extensive media presence and viral spread on social networks.
- An emotional moment that showcased Berlin as a vibrant host city.


