Focus
- Extension of the dwell time
- Enthusiasm for future visits
- Building a strong sense of community
Challenge
- Goal: Increase the attractiveness of the trade fair, increase the length of stay, create positive experiences.
- Special features: Convincing the association of a creative concept.
- Budget restrictions for a high-quality event.
- Technical limitations due to existing infrastructure.
Solution
- Artistic diversity: Performances on several areas and main stages.
- Evening highlight: free concerts on the penultimate evening as an emotional highlight.
- End-to-end support: artist booking, contract design and travel management.
- Artist Care on site.
- Development of a sustainable stage design.
- Close coordination with Kölnmesse and technical partners.
Implementation
- Musical storytelling: Performances as moments of surprise at different locations.
- Efficient planning: schedules and clear communication for smooth processes.
- Budget efficiency: Creative solutions and synergies made optimum use of the budget.
- Sustainability: Reusable stage elements and environmentally friendly logistics.
